The Ritz-Carlton SCNG
International luxury hotel chain The Ritz-Carlton bases its renown service on scenography: the elements, rituals, and experiences that create an emotional experience for each guest, distinctive to each property. Every member of The Ritz-Carlton's team is expected to learn and become an expert in their property's unique scenography theme. To help streamline the on-boarding process and to create a cohesive scenography for each hotel, SCNG a glossy, user-friendly, and inviting guide to scenography emerged. This book emulates the feel and content of a lifestyle magazine, with brilliant photography, in-depth interviews with staff members, and editorials that highlight the best examples of scenography from Ritz-Carlton locations around the globe. From Shanghai to Abama and Dove Mountain to Doha, SCNG is unlike any other employee training manual and a true pleasure to look at and read. — Creative Direction: Pum Lefebure Art Direction: Mariela Hsu Editor: Holly E. Thomas Designer: Erin Scardena Copywriter: Laura Ting