Attack at the Stadium

A pioneering course for emergency managers, the Attack at the Stadium training was created by subject matter experts to push innovation, understanding, and enhance skills when responding to a disaster. This specific course, presented by The Readiness Lab, focuses on immediate response efforts in event of a large scale disaster within dynamic population scenarios. The course educates on 6 competencies, followed by a full-scale table-top exercise. The development of the logo and branding focused on balancing out the severity of the topic with the educational experience it is. The branding is dark, with pops of bright yellow (reminiscent of a first responder.) It is structured, with moments of deterioration, hinting at the final scenario the attendees work through. — Creative Direction & Design